We are a little late with this post but we definitely wanted to pen down our thoughts and learnings from attending Hotel Tech Live in London which occurred from 26-27 September.
Targeting independent properties the show was aligned to our target audience and this proved to be great to not only use the trade show as a test bed on whether we were ready for the European market but to also start generating hot leads and partners to help us accelerate our movement into Europe.
So what did we learn from the properties on what they were looking for at the show?
1. Please please please don't give us more work!
Smaller properties simply don't have enough time or the staff bandwidth to handle complex systems. Their properties are built on being nimble and efficient. Automation is key to improving their current practices and operations so that they can keep focusing on their primary differentiator which is their quality of service.
2. Don't ask me to double up on data entry!
Imagine that most small properties do everything manually except for room bookings. At most they have a PMS and CRS. Some only have a CRS system.
Doubling up on data and manual input is a hinderance to everyday operations. Check in and out for small properties can be taxing especially during peak times. A 30s delay can lead to grumpy guests so providing alternative methods of checking-in and out is beneficial. In order to do this you need to find ways to integrate to the hotel PMS or CRS system to enable pre-arrival registration or check-in.
3. I don't need more data. I need actionable information!
It's great to tell hotels that you are going to improve data collection but don't bother unless you are doing the crunching and analysing for them to turn the information into bite sized nuggets that can be utilised. Use notifications, email updates or SMS reminders to keep them afloat on what is happening with all their guests.
Get in touch with us at email@example.com for more information on how GuestSense can help your hotel drive repeat bookings and improve your relationship with your guests.